Aaron Aubin Consulting Inc. has been renamed Aubin Consulting. The change in name references the growth of our company as we move away from being founder-focused. As we scale our approach and our team, we will not lose sight of the contributions of Aaron himself, who continues to play a key role in our expansion.

The icon of our logo forms an AA, both to honour our founder – Aaron Aubin – and to reference the mountains of his traditional territory in BC. The weaving of ocean blue and red cedar signifies the work we do to bring people closer together, and the unfinished weave on the right speaks to the ongoing need for what we offer. Overall, the icon has a strong forward motion – this, and the vibrant colour palette, speak to our optimism for the future.